Filter Wizard legal

Privacy Policy

Last updated: July 11, 2026

Overview

Filter Wizard helps homeowners find air filter sizing guidance, replacement timing, MERV rating suggestions, retailer search links, and optional email reminders. This Privacy Policy explains the current website practices for Filter Wizard.

Information collected automatically

When analytics cookies are accepted, service providers may process technical and usage information such as IP address or approximate location, browser type, device type, operating system, referring page, pages viewed, time spent, link clicks, Filter Finder interactions, and general usage or diagnostic data. Filter Wizard uses this information to understand aggregate website activity and improve the site.

Google Analytics 4

Filter Wizard uses Google Analytics 4 to understand traffic sources, page engagement, Filter Finder usage, Amazon affiliate-link clicks, device and browser performance, and aggregate website activity. Google may process information according to its own privacy terms. Analytics storage is controlled by your cookie-consent choice.

Microsoft Clarity

Filter Wizard uses Microsoft Clarity to understand usability through features that may include session recordings, heatmaps, click behavior, scroll behavior, and website interaction data. Sensitive form fields are intended to be masked. Clarity analytics storage is controlled by your analytics-consent choice.

Cookies and similar technologies

Filter Wizard uses essential browser storage to remember your cookie preference under the key filterWizardConsent. If you accept analytics, Google Analytics and Microsoft Clarity may use cookies or similar technologies to measure site usage. You can change your choice at any time through Cookie Settings in the footer.

Amazon affiliate links

Filter Wizard contains Amazon affiliate links. Clicking an Amazon affiliate link may allow Amazon to recognize that you arrived from Filter Wizard. Purchases made through those links may generate a commission for Filter Wizard at no additional cost to you.

Email collection

Filter Wizard currently collects email addresses only when you submit an email form, such as saving a Filter Finder result or joining updates. Email submissions are sent through Formspree and may include the filter recommendation details needed to send or understand your saved result. You can request deletion or unsubscribe by contacting [email protected].

Data sharing

Website data may be processed by service providers such as Google Analytics, Microsoft Clarity, Amazon Associates, Formspree, and hosting providers. Filter Wizard does not sell personal information based on the current website implementation.

Data retention

Retention periods may depend on third-party provider settings and the services used to operate the website. The cookie-consent preference stored in your browser expires after approximately six months.

Your choices

You can use Cookie Settings in the footer to accept or decline analytics cookies. You can also use browser controls to clear cookies or storage, and Google provides browser tools for analytics opt-out choices. If you submitted an email address, you may contact [email protected] to request deletion or unsubscribe from future messages.

Children

Filter Wizard is not intended for children under 13 and does not knowingly collect personal information from children under 13.

Policy changes

This Privacy Policy may be updated as Filter Wizard changes. The updated date will reflect the latest version.

Contact

Questions can be sent to [email protected].

These policies provide general information about Filter Wizard's current website practices and may be updated as the website and its services change.